Spotify For Artists will tell you the date and hour when your music was most popular. If Spotify knows when interest peaked, can it tell us why? Knowing how many people listened to you more than anyone else is cool, but ultimately useless without any supplementary information. Who are they? Where do they come from? Without invading anyone’s privacy, Spotify could share geographic insights to help plan tour routes and targeted digital marketing campaigns. However, the data stops short of telling us anything about those listeners. Spotify For Artists will tell musicians how many users listened to their music more than anyone else in a given year. Give musicians more information about their biggest fans. Here are three changes that would greatly benefit all musicians and, in turn, help Spotify continue to reign as the preferred platform of people around the globe. What they offer now is a good start, but truthfully, the data provided only scratches the surface of what is (in theory) possible. Spotify lives and dies based on whether or not artists choose to promote through their service, so it would benefit the streaming giant to give musicians additional insight into the listening habits of their fans. While fun data that offers no true value is good for pleasing listeners, artists deserve more. Anyone with access to a Spotify For Artists account can see how much their music was consumed, which days they were most popular, where their fans live, and more through a series of animated slides that - at first glance - appear to offer crucial insights into consumer behavior.īut there’s a problem. Spotify released a ‘Wrapped’ feature for artists this week that shares interesting information regarding their performance on the platform. Spotify’s end of year review feature offers a lot of fun insights, but it falls short of giving artists actionable data.
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